December 03, 2021
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Importance of Twitter Marketing In Social Media Marketing
Business Intelligence is the roadmap for Enterprise Leads
Ted Talks: what it is and 6 TEDs to inspire you!
Online Business: 15 Ideas for Online Business in 2021
Key Account Manager: who is it? What does it do and why is it important?
Sales Engagement: see what it is and 4 techniques to apply!
BPM: definition, applications and benefits for companies
Commercial manager: the profile and functions of a complete manager
Professional engagement: how to stimulate your team on a daily basis?
Break even: how to find financial balance in your company?
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Importance of Twitter Marketing In Social Media Marketing Business Intelligence is the roadmap for Enterprise Leads Ted Talks: what it is and 6 TEDs to inspire you! Online Business: 15 Ideas for Online Business in 2021 Key Account Manager: who is it? What does it do and why is it important? Sales Engagement: see what it is and 4 techniques to apply! BPM: definition, applications and benefits for companies Commercial manager: the profile and functions of a complete manager Professional engagement: how to stimulate your team on a daily basis? Break even: how to find financial balance in your company?
Ted Talks: what it is and 6 TEDs to inspire you!

Ted Talks: what it is and 6 TEDs to inspire you!

Ted Talks is an expression you’ve certainly heard. You’ve probably watched some of these events and even shared.

Known or not, the truth is that this is an excellent format to be able to impact people and transmit important knowledge.

Inspire, instruct, generate value. These are some of the pillars that guide this format that quickly became popular.

Who here doesn’t like to learn something valuable? And if this is taught in an innovative and attractive way, it will undoubtedly interest anyone.

These conferences are usually short-lived.

Precisely for this, to be able to immediately impact and inspire people.

In this article, we’ll talk better about what Ted Talks is and what its origins are.

We’ll cover some points for those who want to create one and, to inspire, we’ll separate some that talk about sales.

Let’s check it out?

Good reading!

What is ted talks?

TED is an acronym that, in Portuguese translation, means Technology, Entertainment and Design.

This is an event that is currently held in the Americas, Europe and also in Asia by Sapling .

The initiative is not for profit and serves for the dissemination of ideas and has a very peculiar format, limited to 18 minutes and with wide transmission over the internet.

Let’s go into a little history.

In 1984, Richard Wurman wanted to bring the 3 dots together and build something unique that would converge in an inspiring way of storytelling.

The first conference took place 6 years later. Due to the influence of Silicon Valley, the first themes were focused on technology.

However, this format has reached different places, people and segments around the world, with TEDGlobal and TEDWomen.

And then there was an addition of other topics covered, such as culture, politics and science.

This was because Chris Anderson, Richard’s successor, gave another face to the format, opening borders beyond the US.

TEDx was also born, which means that the format can be used independently by anyone who wants to, following the original parameters of the TED Talks.

How to make TED Talks really inspiring?

Telling a story and inspiring people… oh, who doesn’t want that, right?

Since the beginning of their existence, human beings love a story. We got where we got thanks to her.

There are many formats for telling it – storytelling is one of them, widely used by companies today.

The TED Talks, for a short and widely known format, is one of the ones that have gained more traction in the corporate scope especially.

But, how to make a TED that impacts people and, in 18 minutes, shows the value of what you have to say?

First of all, of course, is having something to say to people. It’s no use simply wanting it if the content itself is weak – or cliché.

The information is accessible to everyone and, if it is not something really valuable, then it is necessary to rethink if this is the ideal format to tell it.

And, of course, we don’t even have to say that you need to fully master the subject you’re going to cover, right?

Then follow these 5 tips we’ve separated to inspire people:

1 – Know the format well

Although the format is popularized and you may be used to watching it, it’s one thing to see it, it’s another to do it.

Therefore, it is important to know this model well and understand that it takes only 18 minutes to get its message across.

In other words, you need to have a very accurate synthesis power. So consume a lot of TEDx, of various kinds.

This serves both to know the rhythm that you can use, as well as gestural details, among others.

What went right in the videos you saw? What would you improve?

That’s getting familiar with the format and knowing where you put your personal touch.

2 – Develop the idea and the chronology well

TEDx: TED Talks timeline

You want to be attractive and inspiring. But you really need to understand if what you want to convey makes sense for the format.

So, answer yourself about the idea you had. She is…

  • new?
  • it’s interesting?
  • impactful for which and how many people?
  • realistic and useful?

If you can’t find answers to any of these questions, it’s best to hone it a little more before you go on developing it.

But, if you complete the “yes” checklist, then you need to plan a timeline that is attractive to design your Ted Talks.

The speech needs to be tightly tied and thinking about its chronology helps to give a solid sense to the story.

That is why:

  • Summarize this timeline in a few words;
  • For each point in the chronology put real examples, facts and complementary stories;
  • Once the timeline is done, assemble the skeleton of the lecture;

Remember that any element that is exposed must be within the chronology made.

This serves so that there is a connection and dialogue between the elements and that it makes sense in your narrative, which is, remember, short.

3 – Create a connection

Being on stage “is a mere detail”. What this means is that there should be no barriers or differences between the speaker and the listener.

It is necessary to create a connection with your interlocutors – and immediately. Captivating the audience in the first few minutes is essential.

There are 2 tips you can follow to do this:

  1. Use humor – when you make people laugh, you quickly gain audience sympathy. So, it’s worth investing in this at the beginning of your presentation;
  2. Vulnerability – admit your mistakes and expose some insecurity. This reduces the distance between stage and audience and generates important empathy;

Take advantage of the availability of people who are dedicating a few minutes to you and make it count.

Show that you are fallible and that you have something of value, useful to share with them. Do it authentically so it’s really true.

4 – Complete Ted Talks by making a revelation

At the end of the convention, always make a revelation to keep the audience even more connected.

And have this planned in your presentation timeline.

You can use a sequence of surprising images, some audio reports, video. Something material.

But it can also reveal some dream, goal or even project you have.

Do this with passion, putting truth in your speech. And here it is an improvised speech, with words that come in the moment – ​​although you have to foresee this act in your schedule so that it respects the time.

Ideally, it should be something that makes people reflect, keep thinking about what you said.

5 – Pay attention to details

Another important factor to make TED Talks of impact refers to the technical parts – a little distant from the content itself.

While a little formality is important for getting dressed and taking the stage, don’t be formal to the point that you disconnect from your audience.

Another important factor – and now back to the content – ​​is rehearsing the presentation as many times as possible.

It is important to overcome anxiety and be assertive when speaking. You want to send a message of confidence, don’t you?

Train hard. Control your emotional intelligence too. But it’s okay if some nervousness shows, people will understand.

Enjoy and think of a very visual moment for people.

For having only 18 minutes, invest in good images to make your moment even more attractive… how about?

6 TED Talks for you to be inspired!

Now that you know how to make TED Talks to make an impact on people, how about a little motivation to get to work?

We’ve set aside 6 TEDx so you can be inspired to tell your story and captivate people.

Thoroughly analyze the way the content is exposed. How whoever is on stage interacts with other people.

See the visual elements used, the clothes and all the other details that, yes, make a difference in such a short time.

Check out:

1 – “Your body language shapes who you are”

TED is by Harvard Business School professor and social psychology expert Amy Cuddy.

She discusses how body language is an element that, although subtle, says a lot about our interpersonal relationships.

Leg positions, arms, bending, among others, interfere with how people see us – and how we perceive ourselves.

The so-called “power poses” are the subject of this TED Talks:

2 – “The Power of Vulnerability”

The speaker is a researcher at the University of Houston and a specialist in themes such as vulnerability, courage, and shame, Brené Brown.

In her TED, she talks about the need to emotionally connect with other people. And this in any sphere of life – including at work.

The message that empathy is fundamental – albeit simple – is the theme of his convention:

3 – “The power of introverts”

The following video shows Susan Cain, author of the book  “Quiet: The Power of Introverts in a World That Can’t Stop Talking”.

In her TED Talks, she talks about how, in the West, extroverts are more rewarded in companies.

And, therefore, she “raises the flag” of those who are quieter and talks about the need to respect and value the work they do.

The defense of calm, reflection and silence were themes that she addressed:

4 – “The Amazing Science of Happiness”

The next speaker is Dan Gilbert. He is a professor at Harvard University and author of the book “ Stumbling on happiness ”

Its convention addresses how people’s pursuit of happiness continues to be an object of investigation and an element that surprises scientists.

He says that life satisfaction is like an “immune system”. That is, even when things don’t go as planned, the human being finds a way to rejoice.

New discoveries about happiness – whether at work or outside? Check it out for yourself:

5 – “How to speak in a way that people want to hear”

The next TED Talk is from the author of the book  “Sound Business”,  Julian Treasure, a scholar when it comes to the corporate sphere.

In his speech, he addresses how human communication is influenced and suffers interference that sometimes we don’t even notice.

Therefore, he teaches how to express themselves orally and have a greater power of persuasion.

He proposes some exercises and gives tips to speak more confidently and get more attention here:

6 – “How Great Leaders Inspire Action”

Professor at Columbia University and author of the book “ Start With Why: How Great Leaders Inspire Everyone to Take Action ”.

This is Simon Sinek, who says that leading and inspiring people is not an easy task.

For example, in times of crisis, he discusses tactics to be used to influence an entire team.

He talks about a method called the “Golden Circle”. Enrich your leadership and understand how strategic the use of “why? right now:

So, how can we inspire you?

If you are looking for inspiration in your day-to-day work and want to know how technology helps you: TALK TO A CONSULTANT.

Enjoy and read two articles that will help you be more motivated and to achieve your goals every day.

The first one brings some motivational phrases to be more and better in your work.

The second talks about having an attitude change in your corporate routine.

Good energies!

TED Talks